SUSTAINABILITY NOTEBOOK: Share Your Ride and Get a Gift

by Betsy Robinson

It’s free. Just pick a day and plan the ride. NuRide (www.nuride.com), the nation’s first incentive-based ride-sharing network, will match you with passengers or a car. Their online network allows members to find one another to share rides to work, the mall, the grocery store, the game, anywhere. Once the trip is confirmed, the amount of carbon emissions saved is calculated and points are allotted to each participant. The points can then be used to receive savings on gifts at Excitations (www.excitations.com), a green gift company that offers “unique life experiences” such as photo safaris, hang gliding, glass blowing, falconry field flights, and being a zookeeper for a day.